Blue Flower

There are numerous websites that you can sign up for online to sell your products or items on. The two leaders in the market are Amazon and eBay. The latter being the more preferred option as you are given the ability to set up as a seller or shop, and customise your page’s appearance. This can help sellers and shop owners stand out from others with their own appeal towards their customers. There is no replacement for the professionalism that comes with having an organised and nicely designed page for your customers to view.

The amount of traffic that is generated by these two sites however is monumental, so even if customers aren’t looking directly for your shop or your products, they may discover them on their travels if you supply things they may need. Thanks to eBay and Amazon’s “Recommended Items” feature, based on customers’ previous searches, your products may even show up on the home page, giving them even more exposure to potential customers.

Maintaining your stock levels and pricing information is vital when dealing with customer orders. There isn’t anything much more annoying than ordering something online only to be told it’s either out of stock, or a different price to what’s listed. It’s easy to fall behind on updating information across these stores, but the consequences can be very damaging. Keeping spreadsheets filled with all the information surrounding your products, their pricing and stock levels etc. is the sure-fire way of keeping on top of what you have available.

It's also important to maintain your staff to optimum levels, as expained by Motor Trade Insurance Web. Maintaining a healthy workload could improve your overall business. More info here:


The only cons to setting up as an eBay or Amazon are the costs involved. Both take percentages from your eventual sales, and with Amazon, it depends on what sort of product you are selling. Amazon call them referral fees, which vary a lot, some even extending for 45% if you are selling Amazon branded items. eBay have Insertion Fees and Final Value Fees, which are deducted from you as you list your product or once you have sold it. Really though, it’s simple to plan for what effect these costs may have, and usually it’s minimal, however it all depends on your view on it – these charges  could be a deal breaker.